Marketing Cloud
Account Engagement

Powered by Pardot

Marketing Cloud Account Engagement (MCAE) powered by Pardot will help you fine-tune your marketing engagements at scale in one unified platform. MCAE builds optimal, lasting customer interactions using tools like account-based marketing (ABM) and marketing automation. Plus, creates visibility and transparency across the pipeline.

Marketing Cloud Account Engagement

Automate + Scale

Wow your customers with meaningful automated marketing touchpoints that scale using MCAE. Bonus: Keep your Sales and Service teams in the loop every step of the way. 

Marketing Cloud Account Engagement

Key Benefits

Automate Journeys

Broaden pipeline with automated cross-channel content.

Impactful Interactions

Engage with customers in new, meaningful ways.

Maximize ROI

Awareness on how every engagement influences your pipeline to increase ROI.

Advanced Pipeline Metrics

Sales alerts and engagement metrics to maximize impact.

Working with Allium

Guided Cloud Implementation

Allium will help you make the most of MCAE (previously Pardot). Our efforts will get your marketing team integrated quickly and effectively into the MCAE platform based on your unique needs. Whether it’s utilizing everyday features and functions or executing complex campaigns and applying advanced analytics, Allium finds the best approach to leverage the full capabilities of the MCAE platform to enhance, scale, and automate your marketing efforts.

Implementations by our experienced Salesforce-certified team includes:

  • Campaign Strategy & Execution
  • Form / Landing Page Optimization
  • Marketing Automation
  • CRM, Email, Web Integration
  • Marketing Asset Setup
  • Prospect Data Import
  •  Hands-On Training
  •  Go-Live Support


Marketing Cloud Account Engagement

Products & Solutions

Scale with AI

Clear lead and account scoring using data-driven insights.

Account-Based Marketing (ABM)

Align marketing and sales on key accounts with Account-based scoring and ABM analytics. 


Build dynamic, personalized assets in clicks, not code.

Predictive Insights

Connect your marketing back to ROI with B2B Marketing Analytics Plus.


Connect Marketing Tech Stack

Easily segment based on engagement with your webinar, survey, and video apps.

Proactive Pipeline

Automate alerts to sales when customers and prospects are most engaged.


Happy Customers

“Extremely knowledgeable” 

“The Allium team quickly and efficiently provided a general installation of Salesforce products. Allium was not only able to provide technical expertise, but also provided suggestions for future enhancements outside of the project scope as well as service walk-throughs for business users not as familiar with Salesforce products.”


“Critical integration partner”

Allium has been a critical integration partner for our project.”


Let’s Chat

Interested in MCAE? Fill out the form to start the conversation.


Resources, News & Insights

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Madison, WI

Email Us

Lets Chat

(262) 798-5100

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