Marketing Cloud
Account Engagement
Powered by Pardot
Marketing Cloud Account Engagement (MCAE) powered by Pardot will help you fine-tune your marketing engagements at scale in one unified platform. MCAE builds optimal, lasting customer interactions using tools like account-based marketing (ABM) and marketing automation. Plus, creates visibility and transparency across the pipeline.
Marketing Cloud Account Engagement
Automate + Scale
Wow your customers with meaningful automated marketing touchpoints that scale using MCAE. Bonus: Keep your Sales and Service teams in the loop every step of the way.
Marketing Cloud Account Engagement
Key Benefits
Automate Journeys
Broaden pipeline with automated cross-channel content.
Impactful Interactions
Engage with customers in new, meaningful ways.
Maximize ROI
Awareness on how every engagement influences your pipeline to increase ROI.
Advanced Pipeline Metrics
Sales alerts and engagement metrics to maximize impact.
Working with Allium
Guided Cloud Implementation
Allium will help you make the most of MCAE (previously Pardot). Our efforts will get your marketing team integrated quickly and effectively into the MCAE platform based on your unique needs. Whether it’s utilizing everyday features and functions or executing complex campaigns and applying advanced analytics, Allium finds the best approach to leverage the full capabilities of the MCAE platform to enhance, scale, and automate your marketing efforts.
Implementations by our experienced Salesforce-certified team includes:
- Campaign Strategy & Execution
- Form / Landing Page Optimization
- Marketing Automation
- CRM, Email, Web Integration
- Marketing Asset Setup
- Prospect Data Import
- Hands-On Training
- Go-Live Support
Marketing Cloud Account Engagement
Products & Solutions
Scale with AI
Clear lead and account scoring using data-driven insights.
Account-Based Marketing (ABM)
Align marketing and sales on key accounts with Account-based scoring and ABM analytics.
Personalization
Build dynamic, personalized assets in clicks, not code.
Predictive Insights
Connect your marketing back to ROI with B2B Marketing Analytics Plus.
Connect Marketing Tech Stack
Easily segment based on engagement with your webinar, survey, and video apps.
Proactive Pipeline
Automate alerts to sales when customers and prospects are most engaged.
Testimonials
Happy Customers
“Extremely knowledgeable”
“The Allium team quickly and efficiently provided a general installation of Salesforce products. Allium was not only able to provide technical expertise, but also provided suggestions for future enhancements outside of the project scope as well as service walk-throughs for business users not as familiar with Salesforce products.”
★★★★★
“Critical integration partner”
“Allium has been a critical integration partner for our Salesforce.com project.”
★★★★★
Let’s Chat
Interested in MCAE? Fill out the form to start the conversation.
Blog
Resources, News & Insights
Customer Story: Salesforce-Epicor Integration Gives Clear Funnel Views
Struggling to make the most of Epicor? You aren't the only one. Allium helped our major manufacturing customer take on an Epicor-to-Salesforce Service Cloud integration to enhance their pipeline visibility, improve usability for Sales Reps, and activate essential...
Service Cloud vs. ServiceNow: 6 Reasons Salesforce is Better for IT Service Management
On the fence between Service Cloud and ServiceNow as an IT Service Management (ITSM) Solution? Check out why opting for Service Cloud from Salesforce outweighs the benefits of ServiceNow: 1. Salesforce’s latest release enables Service Cloud customers to...
![Customer Story: A Multi-Directional Epicor Integration for the [Sales] Win](https://www.allium-solutions.com/wp-content/uploads/2022/08/Untitled-design-15-400x250.png)
Customer Story: A Multi-Directional Epicor Integration for the [Sales] Win
What happens when your processes aren't setting your Sales team up for success? In short, a lot of unknowns. Without a proper CRM in place, our global manufacturing customer used Epicor to manage their pipeline — leaving many gaps in their sales process — and even...
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Email Us
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